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KMID : 1145120170150010085
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Asian Journal of Beauty and Cosmetology
2017 Volume.15 No. 1 p.85 ~ p.95
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Facial Image Perception and Appearance Management Behavior Based on Female University Students’ Satisfaction with Their Faces
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Choi Seung-Eun
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Abstract
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Purpose: This study’s purpose was to identify facial image perception and appearance management behavior based on female university students’ satisfaction with their faces.
Methods: With SPSS 23.0, 322 surveys were analyzed through frequency analysis, factor analysis, reliability analysis, correlation analysis, and t-test.
Results: Analysis of facial image perception showed that importance was recognized in the order of balance·skin, features·hair, and face shape, and facial satisfaction was recognized in the order of features·hair, balance·skin, and face shape. Examination of facial image perception showed high facial importance, but relatively low facial satisfaction. Division of facial satisfaction into a low-satisfaction group and a high-satisfaction group showed a statistically significant difference.The low facial satisfaction group reflected higher importance of the face than the high facial satisfaction group. In appearance management behavior, the low facial satisfaction group showed greater belief that low facial satisfaction should be complemented through plastic surgery, makeup, and hair care than the high facial satisfaction group. However, there was no statistically significant difference in skin care and weight control.
Conclusion: This study confirmed a difference in facial image perception and appearance management behavior based on female university students’ satisfaction with their faces. Therefore, educating female university students to have appropriate perception about their appearance, including the face, is necessary.
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KEYWORD
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Facial image, Facial satisfaction, Facial importance, Appearance management behavior, Female university student
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